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Max Mara logo
Max Mara is an Italian clothing brand that is one of the most successful and influential companies in the fashion industry in Italy and around the world. Under the Max Mara brand, women's clothing, accessories and perfumes are produced. A competent management policy from the very foundation of the Max Mara brand allowed us to bring the company to the world level and gain the love of a million women around the world.
The Max Mara brand is a designer clothing with a worldwide reputation. And the classic beige coat has already become a fashionable classic of the brand and a worldwide symbol of quality.
Brand advertising campaign
Max Mara history and contribution to world fashion.
Max Mara was founded in 1951 by Accile Maramotti, who inherited a love for women's fashion from his mother and great-grandmother, a dressmaker. The post-war years in Italy, as in all of Europe, were a difficult period of recovery. At this time, the young Accile starts a rather risky business - to open a ready-made clothing store (in the 50s, clothes were mainly sewn only to order). The young businessman stakes on democratic prices. For tailoring products, she prefers natural fabrics and elegant classic cut.
Max Mara has always been considered a true family business. Famous fashion designers were invited to develop the collections, whose names were not disclosed. This successful formula has been used by most Italian companies. Only recently were the names of the designers who worked for the fashion house Max Mara revealed, among which were Karl Lagerfeld and Jean-Charles de Castelbajac. So much secrecy lies in the policy of the company.
Max Mara Shop
Models of the famous Max Mara coat, which made the brand recognizable, were already included in the first collection. They were a good copy of the Parisian fashion styles. Accile Maramotti himself never called himself a designer. He was interested in the needs of women in clothing and boldly offered them what they wanted. And they wanted elegant things, which was a problem in post-war Italy. The fair sex chose the Max Mara coat for its classic silhouette, feminine soft lines and, of course, for excellent quality.
Max Mara Coat
World fame for the Max Mara coat came a few decades later. In 1980, fashion designer Anna-Maria Beretta, who at that time collaborated with the brand of the same name, created a voluminous coat with an accentuated shoulder line. Women liked the model so much that it instantly made the Max Mara brand recognizable all over the world. A successful advertising campaign involving world-class models such as Carla Bruni, Linda Evangelista and Christy Turlington only consolidated the brand's success.
Max Mara Fashion Group is a manufacturer and retailer of women's clothing and accessories, founded in 1951 in Italy. In addition to Max Mara, he manages Sportmax, Sportmax Code, Weekend Max Mara, 'S Max Mara, Marella, Pennyblack, iBlues, Max & Co and Marina Rinaldi.
