Man of Many was founded in December 2012 by Scott Purcell and Frank Arthur as a publication covering consumer product news, technology and pop-culture content. The original concept behind the website was to report product news and announcements but the platform has since expanded to feature long-form editorial, interviews and local news and lifestyle content, on community issues such as men’s mental health and sustainability.
In 2018, the publication announced a rebrand and launched a new website design in partnership with Sydney based creative agency Canvas Group. In 2020, former Octomedia journalist Nick Hall joined the online lifestyle publication as digital editor. While former Men's Fitness commercial director, Tim Fernandes joined as Sales and partnerships manager.
In January 2021, Man of Many publicly expressed concern around the impact of the proposed News Media Bargaining Code on independent publishers in Australia as well as in its formal submission to the Senate Economics Legislation Committee. The publication was also strongly opposed to Facebook blocking news content on its platform in Australia in February 2021 as a response to the proposed code.
In April 2021, Man of Many launched an e-commerce store called the Man of Many Shop. In July 2021, the publication partnered with other large digital publishers in the Australian market to pledge to publish clear and concise messaging to help drive COVID-19 vaccinations.
In August 2021, Man of Many appointed former Val Morgan digital advertising & partnerships manager, Ante Pedic as agency sales manager.
In September 2021, Man of Many won Media Brand of the Year in the 2021 Mumbrella Publish Awards and was announced as a member of the Digital Publishers’ Alliance (DPA) which will collectively advocate for leading independent publications in Australia around key industry issues.
