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KITEKU is a service in Japan where you can rent clothes in a participating store and go out for free before purchase. The user rents clothes at the participating stores then goes to a certain place to take selfies. After taking photos, the user returns the clothes to the shop. The user posts on Instagram and KITEKU and gets like rewards and achievement rewards. A coupon can be issued from KITEKU user's post and you can purchase some products at a discounted price. This service is brought by SPRING OF FASHION Co., Ltd in Shibuya-ku, Tokyo in cooperation with Kobe Lettuce Umeda HEP FIVE store / Sannomiya store and RANDEBOO Shinjuku LUMINE store.

