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Inside Paradeplatz is a news media company focused on reporting financial news from Zurich. The company targets employees and managers of banks and independent asset managers as readers, with over half a million readers a month, and bases its business model on advertising space and donations. The company also works through the sale of special long-form or serialized features reporting. Inside Paradeplatz also sells wines through the company's wine shop.
With the company's journalistic focus, it reports on banks and financial centers, the changes they are experiencing, and the consequences for affected companies, their employees, customers, shareholders, and the larger society and stability of the country. The reporting schedule publishes articles every morning on the Swiss financial center, which is centered in Paradeplatz. The posts include a weekly video series with commentary on events from the previous week. Inside Paradeplatz chief editor is Lukas Hassig and the video commentary is done by former banking professor Hans Geiger. Inside Paradeplatz works to keep the company's business model independent, in order to keep its journalism neutral and critical.

