Helena Rubinstein

Helena Rubinstein always strived to make the most of women's beauty. She considered beauty a means to power and seduction, reflecting intelligence and education, and it was to direct all she did. She devoted her life to it, building a veritable empire around beauty.

Since 2008, Helena Rubinstein's alliance with the medical expertise of Laclinic-Montreux has enabled it to offer the best of aesthetic medicine and cosmetic surgery in one place. The skincare range re-Plasty is one of the fruits of this collaboration, replicating the effects of treatments offered at Laclinic.

2014 saw the beginning of a new chapter: the Helena Rubinstein brand started working with Jean-Marc Lemaître, Research Director of Inserm (France's Institute of Health and Medical Research), to explore how innovations in cellular reprogramming can be applied in its products.

The spirit of the brand's founder Helena Rubinstein can be felt in today's most cutting-edge research, which puts the effectiveness of science and medicine in the service of beauty.