GeoCTRL

GeoCTRL is a marketing and technology company providing physical businesses with location-based data on footfall traffic and audience analytics. The company, based in Zurich, was founded in 2019 by Mark Forster (CEO) and Anna Pak (Head of Marketing).

The company's footfall sensor uses a combination of proprietary hardware and software to allow companies to gain real-time location signals from various sources and for a variety of purposes:

• Detection and analysis of visitors' movement patterns and dwell time around stores
• Determination of demographic, behavioral, and geographic data on a businesses audience
• Utilization of geo-targeted mobile advertising to help lead new customers to physical stores

Geo CTRL uses IoT technology to track customers inside a company's physical location and analyze behavior. Their on-site scanners process footfall measurements of a company's audience with a 50-meter range around their location. This data is combined with mobile audience data from up to 5 kilometers around the company's location. GeoCTRL utilizes machine learning algorithms to evaluate this data and generate psycho-demographic profiles of a company's audience.

GeoCTRL provides industry-specific solutions to the following sectors:

• Retail
• DooH
• Real Estate

GeoCTRL obeys European laws on GDPR and e-privacy and their products are designed based on existing legal restrictions. Sensors allow users to opt-out if they do not wish to be tracked; no personal data is processed, all data collected is encrypted, raw data is deleted after 90 days, and processed data is deleted after 180 days.