Fingerprint, formerly known as FingerprintJS, is a developer of an API for fingerprinting devices on the web for fraud detection. This service disidentifies a fingerprint from a device by generating a unique identifier of a browser without using cookies and allowing users to detect account fraud and ensure that trading, exchange, and transfer operations are safe.
Fingerprint's platform works to prevent digital fraud by identifying users. The platform uses a combination of browser fingerprinting, IP/URL analysis, device analysis, and machine learning to identify unique sources. Further, the platform uses data from the visitor's browser, device, and pattern of use to generate a more unique visitorID that can better associate patterns of fraud with specific visitors. This method of identification is also undeterred by incognito browsing, VPNs, cookie blockers, or related anonymizing software through these techniques.
The Fingerprint device identification platform is built to be used for fraud detection only, and no visitor consent is required to remain in compliance with GDPR and CCPA, with the company saying their platform never automatically tracks traffic and never does cross-domain tracking.
Fingerprint's device and user fingerprinting platform can be used to detect account sharing users, through visitor-login mapping and flagged account sharing identification, which can help convert users into new customers. The account sharing prevention works to deduplicate behavior to identify users, even as user behavior changes over time, versus new users borrowing another account.
Commercializing the open-source FingerprintJS browser fingerprinting tech nabs Chicago entrepreneur $4M - TechCrunch
October 13, 2020
FingerprintJS raises $8 million to expand its enterprise identification API
February 11, 2021
Fraud prevention platform FingerprintJS lands $32M to launch premium services
November 3, 2021