Decision intelligence is a new field that helps support, augment and automate business decisions by linking data with decisions and outcomes. It uses a combination of methods (e.g., decision mapping and decision theories) and technologies (e.g., machine learning and automation) to improve the way decisions are made in companies. Decision intelligence includes continually evaluating decision outcomes and optimizing them through a feedback system.
The term “decision intelligence” was popularized in Lorien Pratt’s 2019 book, Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World, after Google launched its decision intelligence department in 2018. In October 2021, Gartner analysts identified decision intelligence as one of the most impactful tech trends for 2022.
