Alemba

Infra Corporation was founded in Sydney, Australia in 1991. Simon Nugent joined as an employee in 1992 and remained with the company until 2005. After a brief interlude with KCOM Group, Nugent set up Alemba in 2007 as a reseller of Infra Corporation's infraEnterprise software and a provider of Professional and Development Services to existing infraEnterprise users.

Alemba became a partner of EMC when Infra Corporation was purchased by EMC in 2008 (the product name changing to Ionix Service Manager under EMC stewardship) and a partner of VMware when they acquired Ionix Service Manager in 2010. VMware in turn renamed the product VMware Service Manager.

In 2014, Alemba and VMware concluded a spin-out deal which handed global support and development for the VMware Service Manager product to Alemba. Alemba originally badged the newly acquired software 'vFire' but in 2019, the vFire name was replaced with Alemba Service Manager. However the previous numbering sequence was continued so the first released badged 'Alemba Service Manager' was 10.0 (to distinguish it from the VMware-produced v9 series).