The Yuzefi brand was founded in 2016 by designer Naza Yousefi in London.
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Yuzefi is a London fashion brand with an experimental and thought-provoking approach to design. With a strong sense of invention and newness, the brand thrives on the unexpected, pushing the boundaries of inherited rules to create a fresh point of view.
Yuzefi bags
Naza.
Naza was born in Iran, where the custom tailoring culture is very strong. So one of the most vivid memories of the designer's childhood were dresses that her mother sewed for her according to her own drawings. Her love for design continued into her adult years and she moved to London to study fashion. After graduating in 2008, she went on to hone her skills at the studios of Christopher Kane and Richard Nicoll, before starting her brand in 2016.
Naza
The first collection was sold out in 3 days. It contained iconic models - Delila, Mini Delila, Asher. You can still buy them on the brand's website in the Archive Collections section.
Naza Yousefi calls architecture and interior design a key source of inspiration, where she draws not only conceptual, but also practical ideas: how to process and dye leather, how to fasten it so that it is beautiful and unusual, what fittings to use (one of the “chips” of the brand industrial bolts).
Yuzefi Women's Dolores Leather Bag
Now the brand is presented in more than 70 stores around the world, incl. on popular online platforms Net-a-Porter, Farfetch, Shopbop, Modaoperandi.
