In Yandex.Direct, you can set up an effective scenario for communicating with a consumer.
you launch an image campaign - users get acquainted with your brand;
you target product ads to those who saw a display banner or video - users go to your site;
you show a smart banner to those who viewed the products on your site - users return to the site and make a purchase.
Yandex.Direct provides advertisers with the following options:
independently assess user demand for information. Open statistics of search queries shows what and how often people are interested in the Internet;
independently choose the query for which the advertisement will be shown;
write your own advertising text.
independently choose the country and / or city where the potential buyer lives;
independently manage your advertising on Yandex search results pages.
The Yandex.Direct audience is tens of millions of unique users every day. Advertising is placed in Yandex search results, on the sites of the Advertising Network and external networks.