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Xtrfy

Xtrfy

Xtrfy is a Swedish company making gaming gear in collaboration with players worldwide. It was acquired by Cherry in 2022.

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Contents

xtrfy.com
Is a
Organization
Organization
Company
Company

Company attributes

B2X
B2C
B2C
0
CEO
Joakim Jansson
Joakim Jansson
Founder
Joakim Jansson
Joakim Jansson
Subsidiary
HEET
HEET
Number of Employees (Ranges)
1 – 100
Founded Date
2011
0

Other attributes

Company Operating Status
Active
Strategic Partnerships
Lilmix
Lilmix
GameAgents
GameAgents
Overview

Xtrfy is a Swedish manufacturer of PC gaming peripherals. The company is a subsidiary of Cherry, which acquired the brand in December 2022. Xtrfy offers a range of products, including keyboards, mice, and other peripherals like specialty mouse pads and headsets for gaming.

In 2013, Xtrfy was founded in Landskrona, Sweden, by its CEO, Joakim Jansson, and CTO, Erik Jensen. The company develops its products in collaboration with international professional gamers at the Landskrona facility.

Acquisition

In December 2022, Cherry, a globally operating manufacturer of mechanical keyboard switches and computer input devices, acquired the Swedish company. Cherry SE acquired the shares in Xtrfy Gaming AB, Landskrona (Sweden), and Built on Experience AB, Landskrona (Sweden), which together form Xtrfy.

Rolf Unterberger, CEO of Cherry SE, commented:

“With this acquisition we are broadening our access to the growing gaming and e-sports community and bolstering our resources in the fields of product management and marketing, both through distributors and in the B2C business.”

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Products

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