Voila

The company offers an alternative to the “link in bio” solutions used today by creators, like Linktree and Beacons, which direct followers to creators’ social profiles, personal websites and other recommendations. Instead of a link list or landing page, Voila creates AI-powered customizable, shoppable storefronts by automatically detecting items in the creators’ online content, then generating shoppable links.

Today, the founder explains, online creators act as the connector between the product and the consumers. But often, their followers who want to buy the item in question have to leave the social media app and go to Google to search for the product. And if the product has gone viral, you may find it’s already out of stock by the time you come across the photo or video that prompted you to buy in the first place.

Voila offers an improved solution. While it will allow creators to enter the exact URLs for the products featured on their social media accounts, its secret sauce is how it can build out an extended list of recommendations automatically. As part of this process, it uses machine learning to try to also analyze the scene in order to suggest other relevant items that can be added.

That is, in addition to the specific product the influencer suggested, Voila can generate a list of similar products at different price points and generate affiliate links to those items as well.