Company attributes
Other attributes
USHATÁVA is a young successful brand from Yekaterinburg. It was founded in 2015 by designer friends Alisa Ushakova and Nino Shamatava. The brand name is made up of the names of the girls.
The philosophy of the brand is comfort and minimalism. Aesthetics of simple lines, oversized silhouettes, muted colors - all this is embodied in their clothes.
The brand stands for respect for nature and uses only eco-friendly materials.
USHATÁVA has recently started producing unisex clothing that can be worn by both women and men.
Own production of the brand - UShatáva Factory - is located in Yekaterinburg.
The brand buys fabrics and accessories from Russia, Italy, and China. The fundamental point: the colors should be muted and deep, and the textures should be varied.
There are 6 women's collections per year, approximately 40 items each.
UShatáva items are sold only in the brand's own online store and showrooms in Moscow, St. Petersburg, Yekaterinburg and Sochi.
