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TripElephant was founded in Toronto in 2014 to develop fast, scalable, and intelligent predictive methods.
From 2014-2016 we primarily developed an Machine Learning powered trip planning application which automatically planned a user vacation itinerary. In support of this application we developed a marketing software to target and manage long tail search.
From 2016-2018 we shifted our focus to make full use of our successful marketing technology, honing the technology by marketing the hotel reservation portion of our trip planning app. This business was an incredible case study in growth and ROI.
In 2018, we shifted to offering technology-enabled marketing solutions, helping our customers start, grow, and optimize performance marketing campaigns. Since then, we have worked with a number of clients, primarily in the travel space.
Our specialty is in unbranded and long tail search engine marketing. We work with platforms like Google Ads, Microsoft Ads, Google Hotel Ads, Microsoft Hotel Ads, Facebook, and others.
