Suto

Suto is a company that provides a service to consumers that tells them which products are the best. The company was founded by Karim El Rabiey and Nima Gardideh.

Services provided by Suto perform a market research for users, and is able to recommend products to them. Users can ask the artificially intelligent chat-bot specific question about products ranging from graphic cards to headphones, and several others. Users ask Suto a question, and the conversation can be continued through SMS, email, Facebook Messenger, Slack, WhatsApp, and many others. Recommendations typically take six to twelve hours after users provide further details towards their questions. The chat-bot is then taken over by a six-person team who research products to best match the user's requests.

Suto will provide links to its partnered retailers, such as Amazon, to where the product can be purchased, and also when the product cannot be found through their partner retailers. The company launched on an affiliate model and incorporates AI into the recommendation process.