Spark AR Studio, where a person can “try” a product, establishes a connection between the client and the manufacturer faster and, as a result, increases the number of purchases and brand awareness. And also, whenever someone uses one of your Spark AR Studio effects on Instagram, they are essentially promoting them (and you). Subsequently, a "snowball" effect is created.
Previously, Instagram had a unique filter blocking system (you had to follow the creator first). As a result, most of those who participated in the Spark AR Studio beta program gained tens of thousands of subscribers. Now the application uses an updated version of the effects and makes it easier to find unique filters from the creator community.
According to Facebook, more than 1 billion people have used effects in Spark AR.
