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The sisters Camilla Reut and Rinata Zagidullina and their friend Tatiana Yagodkina founded the brand in 2016. And it turned out that it was not just a business, but a form of broadcasting a certain lifestyle and values. The girls draw inspiration from meaningful moments in life, which can include both the morning fog and a summer evening in the company of friends.
Kamilla Reut, Rinata Zagidullina, Tatyana Yagodkina
Interestingly, the girls assembled a small team for the launch and did not use outside investment or loans. Ravshana Kurkova, Valeria, Elena Letuchaya, Natalia Osmann and others have already appeared in images of Present Simple tricot. Probably first of all they are bribed by the Italian quality. And in the context of recent events, it is especially pleasant that #supportlocal works: all the production is located in Moscow and the Moscow region - this allows the girls full control of the process.
