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Laura Fitton

Laura Fitton

Founder of DeskHappy, Pistachio Consulting and oneforty

OverviewStructured DataIssuesContributors

Contents

Is a
Person
Person

Person attributes

Email Address
laura@enough.co
Founder of
‌
Pistachio Consulting
oneforty
oneforty
DeskHappy
DeskHappy
Location
Boston
Boston
Educated at
Cornell University
Cornell University
Occupation
Writer
Writer
‌
Orator
Wellfound ID
laura-fitton

Other attributes

AngelList URL
angel.co/laura-fitton
Google Scholar ID
https://scholar.google.com/citations?user=XxzfQ9YAAAAJ&hl=en&oi=ao
Wikidata ID
Q6498897

Laura Fitton is a marketing consultant, public speaker, author and advisor. She made her name with @pistachio, her Twitter handle, co-authoring Twitter for Dummies and founding oneforty.com.

History

Once dubbed the "Queen" of Twitter, Laura Fitton has described her use of Twitter as a love affair. During her time as a marketing consultant, she came across Twitter, tried the platform out and was unsure of it. Then she discovered Twitter such allowed her to surround herself with interesting and successful people. This led to @pistachio, her eponymous Twitter handle, and to convince Guy Kawasaki, in 2007, Twitter was going to be big.

Pistachio Consulting

In 2008, Laura converted on her Twitter success and re-launched Pistachio Consulting. Pistachio consulting described themselves as connecting businesses to new ideas and innovations using the tools to microsharing.

Pistachio consulting was close to failing during 2008's financial crisis. Laura had a single client, Charity: Water, for which she was able to raise $25,000. This was one of the first donate by tweeting campaigns. Her success gained traction, being listed on Huffington Post as one of Arianna Huffington's top five favourite Christmas Day stories of that year.

Twitter for Dummies

In turn, Laura turned her expertise and experience on Twitter into co-authoring Twitter for Dummies in 2009 with Michael Gruen and Leslie Poston.

Oneforty

Laura turned to start-up work with oneforty Inc., or oneforty.com, an app store for Twitter which worked to catalog and curate the best extensions and apps for Twitter. The tool included a community of users who shared and rated the tools.

oneforty was able to raise $2.25 million through funding rounds until they were acquired by HubSpot in 2011. Before this acquisition, oneforty pivoted to a business user focus. The site turned into a place for business users to understand social media. They included information on how to invest a budget, what other companies were doing, buyers guides for brands and reviews of social media tools. The acquisition saw oneforty merge into HubSpot's App marketplace.

HubSpot

When oneforty was acquired by HubSpot, Laura Fitton was kept on as HubSpot's Inbound Marketing Evangelist. Her role is described as showing companies how to grow by helping people buy instead of marketing to them.

Timeline

No Timeline data yet.

Current Employer

Patents

Further Resources

Title
Author
Link
Type
Date

140 Conf - Twitter, A Love Story

https://www.youtube.com/watch?v=DVc2vpYlogw

April 19, 2010

Interview with Laura Fitton

https://www.ncwit.org/sites/default/files/audio/laura.fitton_oneforty_4-25-11.mp3

April 25, 2011

References

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