The company's goal is to find products for customers who have had a poor experience with a product. The company takes suggestions, reviews, and complaints about products from customers, and pays the customer for the reviews. CustEx then shares these reviews with vendors and competitors to change the market to support higher quality products.
CustEx operates as a messaging platform from customers to vendors who make products and services. They accelerate the competition in a market by pushing reviews on vendors for improvements, while incentivizing a change to the products, allowing competitors to capitalize on opportunities in the market. Companies and markets such as Pinterest use CustEx to produce as many products as possible that continue to improve in quality.
The companies that are reached through CustEx, are capable of reaching out to customers that gave a review and have a paid consultation conversation with the reviewer for suggestions.