CHIP

CHIP Digital GmbH provides media solutions. The Company provides services like advertising, publicity, e-commerce, magazines and other related services. CHIP Digital serves customers in Germany.

Founded in 1996, the German consumer portal provides people in in German-speaking countries with news, purchase advice, and tests on a wide variety of products. They utilize tools like price comparison and bargain advice to provide purchase support to consumers. They also provide practical tips and instructions for technical devices, and offer apps for PCs and smartphones.  CHIP started as a computer magazine in 1978. It is now a digital magazine covering different ranges of digital technologies—from laptops, smartphones, digital cameras to connected cars. CHIP is part of the parent company Burda Forward.

At the CHIP test center, the company tests about 1,000 products and services per year—from cordless screwdrivers to digicams, e-scooters, online banking, notebooks and smartphones, WiFi routers, and electric toothbrushes. The results of the tests flow into the company's leaderboards to help users with purchase decisions.

The editorial staff of CHIP uses the lists from the company's leaderboards to write their articles, comparison tests, and individual test reports. About twenty-five specialist editors in the CHIP editorial team create news, test reports, download articles, reports and videos on different aspects of technology and consumer topics.