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The brand was founded in 1973 by Adidas. Arena is one of the world's leading manufacturers of sportswear and accessories for swimming.
The Arena trademark was founded in 1973 by Adidas as a swimming destination, later gained independence and was bought out by Italian distributors. During its formation, the Arena company was limited to only one direction – swimwear. Then, new trends appeared – models for recreation, clothes for the pool and the beach.
The Arena trademark is one of the world's leading manufacturers of sportswear and accessories for swimming. The Arena collections feature a huge selection of clothing and accessories suitable not only for swimming, but also for triathlon and water polo. Arena costumes were produced in France until 2007.
The brand's products are currently manufactured in Asia.
