Arata

What is Arata?

Blockchain Gaming. Arata is a blockchain-based Gaming Platform that reward fans and gamers for their time and passion in playing our Games. Gamers participate to Win Battles, Complete daily missions and events, participate in weekly tournaments and trade Game NFTs to earn ARATA Tokens. Arata Protocol uses cutting edge technology called Blockchain to reward players for their engagements.

Video Streaming (OTT). Arata will host the biggest anime content library. Users will be able to stream anime, explore manga, collect rare items, generate value for NFTs, interact with the anime community and create content. The ever growing anime community will be served with the best in class content and UI/UX. Games, events and competitions developed and hosted by Arata is awaited by the community.

Anime Creators Incubation. Arata also serves as an Incubator and crowdfunding platform that helps independent Anime content developers to fundraise for their next project. Arata's mission is to provide Anime Content developers with a new option to fund their ideas - by pre-selling their Anime assets in the form of NFTs. Similar to Kickstarter’s proven business model, funding on Arata is all-or-nothing. No one will be charged for a pledge towards a project unless it reaches its funding goal.

NFT marketplace. Furthermore, Arata provides a marketplace to trade digital assets from successfully launched games. Giving the NFTs owners as much agency as possible and the ability to sell and realize real-world value from their holdings is essential for the NFT ecosystem to thrive.

Game Gear marketplace. Arata would host a Game Gear Marketplace where Gamers can auction and sell their collections, games and accessories. The Transaction would be powered by the Arata Token.

Native token. Arata's ecosystem is supported by its own native token ‘ARATA Coin’ (ARATA). ARATA Coin tokens will be used to buy and sell NFT’s in the Game Gear and NFTs marketplace.

Community and sharing ecosystem. Arata offers Anime creators and digital creators incubation and the opportunity to build direct relationships with their buyers. Furthermore, Arata comes with two referral programs. One program rewards you for bringing new users to the platform, the other one pays you for promoting Contents sold on our OTT platform and marketplace.

Specifically, Arata will:

Introduce new revenue streams for gamers and anime fans alike.

Provide developers with advantageous funding opportunities. Anime Creators will be able to fundraise during Incubation while retaining full equity and IP.

Establish an adaptive and rich Token-Based Economy. Powering referral bonuses, digital goods, rewards programs, and more.

Provide effective marketing tools by giving digital and Anime creators access and exposure to the Arata community.

Problems for Content Creators

The Anime and game market system is pretty unfair - most of the money made from sales goes to publishers, digital distribution platforms, and marketing. And, in case the Anime content developers are in need of funding for their next project, they will be obliged to give away their equity, commit to a single publishing platform, or in some cases even sign off their intellectual property, diminishing their earning potential.

Arata's mission is to provide Anime Content developers with a new option to fund their ideas - by pre-selling their Anime assets in the form of NFTs. NFTs are undoubtedly the most exciting evolution for digital goods because it benefits from the digital scarcity that the blockchain brings along with proof of ownership and origin. Adding a fungible token model with an Bep-20 on top of an NFT collection is the perfect tool for composability enhancements and to commoditize some aspects of the NFT.

With an undoubtedly rising popularity and adoption of cryptocurrency, and in particular, NFTs, Arata will bring a tested model of funding to the creative industry. In turn, providing creatives with the solution to find the funds and ensure the successful execution of their idea.

Problems for NFT buyers

Buyers of NFTs should be aware that generally there is no limit on the supply. The vast majority of purchased NFT’s are going to be worthless in the future. However, that mostly applies to visual art pieces, such as digital paintings. However, being a part of an in-game and Anime ecosystem will dramatically improve the long-term value and yield of such assets.

Arata Incubation

→ Fund your idea

Get the required funds for the content development (Anime and Game story) without giving away equity or IP.

→ Additional revenue streams

Receive 5% over every in-game / on-chain transaction.

→ Grow your community

Engage your community that has a stake in their Anime and Game world. Use Arata to increase your visibility.

→ Increase game engagement

Raise game engagement because of the economical initiative.

For players and NFT collectors

→ High standard screening

Only meticulously screened and expert-rated projects will be listed on Arata ensuring the highest possible future asset value.

→ NFTs at all price points

Buyers will be able to buy-in at all price points, increasing NFT accessibility for the general public.

→ Earn money

Trade-in your ARATA Coins for crypto or fiat.

→ Yield-generating potential

Game NFTs arguably have the most potential to become yield-generating assets out of all NFT types.

→ Bring your friends

Earn ARATA Coins through our referral program.