ARound AR

ARound AR is a developer of a mobile application allowing users, such as live venues and retailers, to build, deploy, and manage augmented reality (AR) experiences connected to live events. This can include developing blended content, shared gaming, or branded experiences with AR attractions not duplicable on other platforms. ARound AR was founded in 2021 by CEO Josh Beatty.

The Los Angeles Rams has used ARound AR to introduce shared augmented reality with real-time stadium AR, in-venue broadcast integration, and an augmented at-home fan experience. Similarly, the application can be used to develop interactive experiences, capture fan attention, unlock new revenue streams, connect fan communities, present different and interactive statistics, and work to create value for users.

ARound Stadium is ARound AR's augmented reality application that can be used to develop in-stadium live event experiences using a phone. The application is not lightweight and requires a phone with a good camera and processor, meaning some phones will not be able to use the application. The application is developed to be used at home or in-stadium to offer fans a similar experience regardless of location.