Tweak India

Led by Twinkle Khanna, Tweak India is a collective and collaborative space that spotlights topics ranging from sex education to feminine health while championing the cause of financially independent and socially confident women.

Tweak's video content will first be available to the Instagram community for 48 hours before it gets shared on other platforms. Since most of the content is more than a minute long, this will be an IGTV-led strategy.