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Since 2009, Bloom has been the chairman of Brighton & Hove Albion, who are currently a Premier League club, having gained promotion in the 2016–17 season after 34 years out of the top flight of English football.
He succeeded Dick Knight after securing a 75% shareholding in the club and investing £93 million in the development of the club's new ground, Falmer Stadium. The stadium had extensions in spectator capacity and received funding to ensure that it is "Premier League ready" by installing floodlights, amongst other minor features.
Bloom was a longtime Brighton fan and his family has had a long association with the club; his uncle Ray is a director and his grandfather, Harry, was vice-chairman during the 1970s.
On becoming chairman, Bloom appointed former Uruguay international Gus Poyet as manager, and together they led the team to promotion from Football League One as champions in 2011, the season before Brighton moved into their new home - the Falmer Stadium. Poyet left the club in 2013 after losing in a play-off semi-final to Crystal Palace. In June 2013, Bloom appointed Óscar García as the new head coach of the club; Garcia resigned after losing a second successive play-off semi-final to Derby County and left the club in May 2014. The next manager was former Liverpool player Sami Hyypiä, who only lasted a few months in the managerial role after a poor start to the 2014–15 season left Brighton in the relegation zone. Chris Hughton became manager towards the end of 2014, and the club have been successful since.
Hughton steered Albion to safety in their 2014–15 campaign, and then guided the club to a 3rd-place position in the Championship in the following season, missing out on promotion to Middlesbrough on goal difference. The club would be defeated in the play-off semi final, for the third time in four years, this time to Sheffield Wednesday.
Brighton went one step further in the 2016–17 season under Hughton's management and Bloom's ownership, finishing second in the Championship and gaining promotion to the Premier League for the first time in the club's history. Bloom backed Hughton in the following transfer window, breaking several record transfer fees to improve the squad, readying Brighton's first Premier League season. On 13 May 2019, immediately after the end of the season, with the club ending at the 17th position and thus securing its top-tier status for the coming season, Bloom released a statement to the effect that "it was time for a change" and sacked Hughton, replacing him with Championship's Swansea coach Graham Potter.
In 2018, Bloom completed the takeover of Belgian second division club Union SG.

