The Cookware Company

The Cookware Company is a global cookware manufacturing company based in Ghent. The company was founded in Belgium in 2007 with its original brand, GreenPan. The Cookware Company is a manufacturer and retailer of ceramic houseware products sold through its various brands, including Green+Life, Vita+Verde, Green Chef, Gero, BK Cookware, Van Kempen & Begeer, Keltum, Kochstar and others. The cookware company is known for its ceramic non-stick cookware and its aim of providing healthy cookware products that are free from PFAS (perfluoroalkyl and polyfluoroalkyl substances).

The company has production facilities in South Korea, China, Germany, and Italy and multiple offices in the US, Europe, and Asia-Pacific. Wim De Veirman serves as the company's CEO.