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Swoosh

Swoosh

Nike logo

the first sketch of the logo

Swoosh was painted for only $35

red nike logo

The Nike logo was designed by Carolyn Davidson, a student at the Faculty of Graphic Design at Portland State University. In 1971, Phil Knight urgently needed a logo, so he rushed to Davidson and asked her to make a recognizable and simple drawing that would be associated with the goddess of victory Nica.

Swoosh logo has been red for a long time

For a very long time, Nike used a red and white color palette on its logo. The reason for such a color scheme was that the red color symbolized energy, passion and joy, and white expressed the nobility and purity of the brand. Later, the company changed the color scheme to make it current and stylish.

Timeline

2022
Swoosh

Further Resources

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John Donahoe

News

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December 22, 2020
WebWire
The Nike SB Dunk Low Street Hawker, designed by Guangzhou artist Jason Deng, gives big props to the bonding effect food culture has in China. Above, a watercolor painting from Deng shows the design inspiration: six regional dishes from six Chinese cities, combined with a slew of other, subtly-incorporated nods to Chinese cuisine. Here are 22 things you should know about the Street Hawker Dunk. Left Shoe 1. The left shoe uses a lighter beige for three flour-based dishes. 2. The su...
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