Company attributes
Other attributes
1936
Created by Forrest Mars Sr. in 1936, and first sold in 1937, MALTESERS were originally sold in a box—and were first marketed as ‘energy balls.’
1950s
In 1954, MALTESERS published advertisements premiering the brand’s latest tagline: “More to Munch.”
2003
In 2003, White MALTESERS were launched as a Seasonal Limited edition. They quickly became a crowd-favourite, prompting our decision to make them available all year round.
2013
In 2013, we had shoppers asking: block or ball? And MALTESERS had the answer: both. With the introduction of MALTESERS Teasers, we successfully created fun new ways to enjoy the great taste of our nationwide favourite chocolate.
Today
Every year in the UK, we sell a total of 187 million MALTESERS Treats, which comes out to six products every second!
