Larry began his career in electronics and worked at Atlantic Stereo as manager in Freehold, New Jersey. In 1994, Larry was introduced to the internet through an AOL floppy disc. At that time, Larry recognized the potential of the internet and in 1995 founded Online Resources Incorporated (ORI), a small website development and marketing company for small businesses in New Jersey.
In 1998, ORI was acquired by Planet Technology Solutions and Larry served as the director of e-Business for three years.Larry then founded Single Throw, Inc. a digital marketing service company in New Jersey. Single Throw opened its first office in Brick, NJ on the fateful day of September 11th, 2001. Single Throw Marketing is now over twenty years old, employs twenty+ marketers, and is headquartered in a 14,000 sq ft office building at the historic “Jersey Shore” in Wall, NJ.
Larry is a keynote speaker and is represented by speaker bureaus including BigSpeak and Executive Speakers Bureau. Larry has spoken for General Electric, UPS, YMCA, Microsoft, Carrier, The Conference Board and the Business Marketing Association, HealthSouth, the Direct Marketing Association, BathFinder, NAMM, HCIC, Cosco, NAI Global, Affiliate Summit, SMX Toronto.
In 2007, Larry wrote a book entitled, Mommy, Where Do Customers Come From. The forward was written by global best-selling marketing author, Harry Beckwith.Larry serves as Director of SADD (Students Against Destructive Decisions)and on the Board of Directors as board chair, for the Institute for Entrepreneurial Leadership (IFEL).
- NJBIZ, Top 40 Under 40 in business in 2007.
- NJBIZ Executive of the Year in 2013.
