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Post popularized the metaphoric term Brain Tattoo as a branding concept.She is author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds and Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference. She lives in Tampa, Florida.
From 2004–2008, she was a columnist for Fast Company magazine. Post is also the founder of Home Frosting.As a branding writer and speaker, she has been featured in national and international media outlets like Fox Business.
Post, Karen; Gitomer, Jeffrey H.; Tchong, Michael (2004-12-10). Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (1st ed.). New York: AMACOM. ISBN 9780814472347.
Post, Karen (2011-12-06). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (1st ed.). McGraw-Hill Education. ISBN 9780071775281.
