Product attributes
Generative AI by Getty Images is an artificial intelligent (AI) image generation service developed by Getty Images in partnership with NVIDIA. The partnership uses NVIDIA's Edify model based on NVIDIA's generative AI model library Picasso. The image generator is trained on Getty Image's library of licensed photos, which the system uses to generate new photos. This is intended to give users full copyright indemnification to legally protect anyone using and publishing images created by the tool.
Getty Images has made Generative AI by Getty Images available through a paywall on its website and through an API to allow users to plug it into other apps. Further, the company has stated that the tool is intended for commercial use, to generate stock photos for photo editors or marketers, for example, rather than using a typical stock image in those situations.
Getty Images has developed its generative image solution with the intention for a clean system that gives users total legal certainty that they will not face copyright lawsuits. This comes after concerns around copyright infringement has struck the generative image market, including Getty Images' own suit against Stability AI for using millions of Getty Image stock images to train its open-source image-generation AI Stable Diffusion. Getty's model is trained only on the firm's creative content, meaning it does not include imagery of real people or places that could be manipulated into deepfake imagery.
And, as Getty owns the copyrights or licenses of their stock photo library, the use of these photos to train and generate new images has been cleared by Getty. Generative AI by Getty Images is based on a model intended to compensate the creators who add to Getty's image library and for the use of their work in the AI model, allowing those creators to continue to make a living on their work, and helping Getty expand their library of images and therefore their generative capabilities.
