Pam Sleap, the owner of Cards Only, started her business career with opening up “pop up” Christmas shops with a focus on selling quality gifts, homeware and books all at affordable prices. After several years of these shops, Pam realised that she wanted a more permanent business and recognised that greeting cards that were both high in quality, while still being well priced, were one of the most popular items with customers.
So in 2000 she began wholesaling $1 retail cards to a large variety of retailers, sourcing the cards from various suppliers and printers. As the business progressed, Pam realised that to continue supplying great designs suitable for the Australian market, Cards Only needed to design and print their own quality product, and it was from this time the business really took off.
