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Title
Author
Link
Type
Date
News
Title
Author
Date
Publisher
Description
David Bradley
August 5, 2021
phys.org
An analysis of web sales data from the top 100 US online retailers shows that digital sales channels including direct website visits, display ads, e-mail marketing, organic search, paid search, referrals, and social media all play an important role in driving sales. The details of the findings published in the International Journal of Electronic Marketing and Retailing, point to certain sales channels as being more effective in some contexts and so could guide those companies with limited resources to the most appropriate approach to driving web sales effectively. The team carried out their hypothesis testing using a log-log model with a Box-Cox transformation, and the average ticket value is used as a control variable.
Gary Wolbers
June 30, 2021
Harvard Business Review
Lessons from a survey of CEOs.
James R. Detert
June 21, 2021
Harvard Business Review
"It's not personal" usually means it is.
Palladium Equity Partners, LLC
June 21, 2021
www.prnewswire.com:443
/PRNewswire/ -- Palladium Equity Partners, LLC, a middle market private equity firm with nearly $3 billion in assets under management, today announced that...
BioSpace
June 18, 2021
BioSpace
Exagen Inc.is proud to announce the company's stockholders approved the election of Mr. Frank Stokes as an additional independent member to its Board of Directors at the Annual Meeting held on June 17, 2021.
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