Burgerfuel

In 1995, the first BurgerFuel opened in Ponsonby, Auckland by Chris Mason. In 2007, BurgerFuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised slightly over a third of that. By 2015, the company had over 70 stores.

In January 2020, te reo Māori advocates were worried that BurgerFuel's newly-launched 'Hoki Dokey' fishburger could strengthen the incorrect pronunciation of the word hoki (correctly pronounced as HAW-key).