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Burgerfuel

Burgerfuel

New Zealand burger restaurant and franchise with 88 locations in six countries

In 1995, the first BurgerFuel opened in Ponsonby, Auckland by Chris Mason. In 2007, BurgerFuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised slightly over a third of that. By 2015, the company had over 70 stores.

In January 2020, te reo Māori advocates were worried that BurgerFuel's newly-launched 'Hoki Dokey' fishburger could strengthen the incorrect pronunciation of the word hoki (correctly pronounced as HAW-key).

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