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Bettter

Bettter

Bettter is a multifaceted upcycling system aimed at disrupting traditional production patterns that have failed the planet.

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The brand does not create new clothing, instead, they ruthlessly search the world for old gems and turn them into new spectacular garments. They do so by using a set of smart algorithms that help transform abandoned and damaged things into covetable objects of design.

They don’t just create and sell clothes. They aim to build a responsible supply system and cultivate a passionate community of think-a-likes, forming new habits, and igniting valid conversations.

Their data division is there to inspire the change and help spread their sustainable practices and timely results of extensive scientific research.

At bettter they use old clothing to write a zero-waste scenario of the future.

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Further Resources

Title
Author
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Type
Date

Bettter Is The Upcycled Suiting Brand You Need To Know Now

Julia Hobbs

https://www.vogue.co.uk/fashion/article/julie-pelipass-tailoring-label

Web

May 31, 2020

In a Post-Phoebe Philo Celine World, Bettter Is the Answer to Chic Suiting

Liana Satenstein

https://www.vogue.com/article/stylist-julie-pelipas-suit-label-bettter-vogue-ukraine-sustainable

Web

November 12, 2020

References

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