Product attributes
Love is in the Air is a masterpiece that epitomizes the unparalleled creative insurgency of Banksy’s oeuvre. Characterised by its recognisable subject, graphic force and visual directness, this iconic work has helped cement Banksy’s place as a decisive political gadfly for our time. Love is in the Air portrays a militant-dressed figure, leaning with a drawn back arm, as if prepared to hurl something with violent intent. Yet, here, the figure stands alone, removed from the seemingly riotous context that his movements insinuate. What one would assume a Molotov Cocktail being thrown at an unseen opponent is cleverly substituted with a floral bouquet. In its satiric splendour, the subject is portrayed ready to bomb an establishment with flowers, propagating a reimagined world – one that is a hopeful and peaceful resolution in conflict, delivered with the same explosive force as a grenade.
The Particalization Process
Particalization involves taking a painting and dividing it into a grid (in the case of our first acquisition, a 100x100 grid) resulting in 10,000 Particles. Each Particle is unique, allowing the holder to enjoy a personal connection to the artwork within the overarching structure of collective ownership.
Of these 10,000 Particles, 90% will be sold to the public in a primary sale and 9% are withheld by Particle. The remaining 1% are donated to the Particle Foundation to be kept in trust. This is an important donation as the 1% acts as a shard ensuring that no one person can acquire all Particles and claim possession of the physical piece. The Particle Foundation’s bylaws restrict it from ever selling the particles held in trust. Furthermore, the Foundation will also be receiving a portion of all royalty revenues, which will go towards the conservation, preservation and display of the works in the Collection.
Digitization Without Destruction
While others have chosen to destroy the physical artwork to facilitate its transition to the digital world, we believe that the physical destruction of art is antithetical to our mission to foster access to the world’s most precious masterpieces. Our unique approach to digitization allows art to be protected and enhanced as it enters the digital realm: instead of physically destroying the piece, Particle has chosen to legally destroy it, eviscerating its physical value by donating it to a non-profit so that Particles can be born. The artwork is physically preserved and protected for the enjoyment of the people while its artistic substance has been transformed into 10,000 unique digital collectibles.
A Community Art Revolution
NFTs have fostered new communities: pockets of culture with shared aspirations. Digital communities, both large and small, are becoming increasingly powerful in our era. We believe that these communities can drive change and shape the future. The traditional art world is an exclusive community. But now, Particle allows anyone to join simply by purchasing an NFT. This represents a dramatic shift in how art is purchased, owned, and traded. Our regular physical popups and social channels (namely Discord and Twitter) will open the conversation to all. Keep an eye out for AMA’s with the team, relevant stakeholders of the crypto and traditional art worlds and join the conversation with us!
