APXP is a cultural contents platform featuring the concerts of various cultural and arts contents such as idol, actor, musical, and play that more fans can enjoy and support. APEX Platform features concerts by not only Korean artists but also overseas artists. APEX Platform is also a contents distribution platform treating celebrity goods& merchandises and tracks (album). In the future, APEX Platform can be utilized as a global celebrity accelerating platform for finding and fostering the artists through the platform. APEX Platform replaces the major entertainment company-centered conventional media and provides online community service for communicating with fandoms. In the existing fostering system, major entertainment companies or media invest on the artists exclusively. At APEX Platform, fandoms can directly support and invest on their favorite artists with APXP tokens. This helps artists create profits by producing contents in the platform.
APXP uses the blockchain network to distribute profit fairly and transparently. The blockchain-based smart contract states contents-related information and supporter’s information. As smart contract cannot be fabricated or forged, fans can support and invest on their favorite contents and favorite amateur artists more transparently. As a result, amateur artists can get donation from fans, make music video and albums, and create profit. In this system, artists can receive the profits transparently. The blockchain technology solves the unclear and uncertain profit distribution to the artists in the existing entertainment market and it also establishes the base for developing into a fan-based global celebrity accelerating platform.
APXP checks on the monopoly of contents by the major entertainment companies and it will grow into a global platform that invigorates active participation for more diverse and high-quality contents. The created contents will be utilized on planning, distributing, and selling various goods and merchandises. APEX Protocol will plan platform and provide various services focusing on the infinite values that can be created by 99% artists who are still undiscovered to overcome the limit of sales of KRW 1 trillion that 1% artists from major management companies couldn’t accomplish.
APXP will also convert the assets such as track and characters into NFT to suggest the new paradigm for trading assets and utilizing in the field.
