Alexandre Dreyfus is an entrepreneur with years of experience in the gaming and sports industries. In the late 1990s, he founded Webcity, an interactive tourism guide platform. Dreyfus subsequently co-founded Winamax, which went on to become one of the largest online poker sites in France. Dreyfus’ experience in the gaming and sports scene also included the acquisition of the Global Poker Index back in 2013 and the establishment of Mediarex.
Dreyfus would later take his digital technology expertise to the burgeoning blockchain space with the creation of Chiliz, which raised over $66 million in funding, and the establishment of Socios, an online platform that allows sports teams to tokenize and monetize their respective fanbases.
Lycee Jean Perrin
1991 - 1995
Early in his career, Dreyfus founded Mediartis, Webcity, and WINAMAX. Became was the CEO and Owner of Chiligaming, an online gaming company.
Dreyfus is the CEO and Owner of the Mediarex Sports & Entertainment Group which he launched in 2012. Some of the properties they acquired include GlobalPokerIndex (GPI) in 2012 and the largest poker database in the world, TheHendonMob.com, in 2013. Dreyfus is the CEO of chiliZ, a subsidiary of Mediarex Sports & Entertainment that aims to provide blockchain solutions with sports and esports. He raised $27 million for that venture.
In January 2018, Dreyfus became the CEO of Socios.com, a tokenization platform for sports teams.
Alexandre runs the Global Poker League (GPL) a sport property with 400 hours of broadcast distributed by Twitch.tv, USA Today, Sina.com.cn and a few other digital outlets. GPL is a single-league entity with 12 franchises (New York Rounders, Hong Kong Stars, Las Vegas Moneymakers, etc.), contracting 72 of the best poker players in the world ($350mm of winnings) in a 20 week season, with a live final at Wembley Arena in London.
CEO
Socios.com
Jan 2018 – present time
chiliZ
Malta
- CEO
July 2017 – present time
- CEO & Owner
July 2012 – present time
CEO
chiliZ Blockchain Campus
2018 – present time
Malta
CEO and Owner
Chiligaming
Nov 2006 - July 2012
Malta
Co-Founder & Director
WINAMAX
April 2004 - Oct 2006
MD Portal France
Lycos Europe
Oct 2003 - Apr 2004
Founder and CEO
Webcity
Jan 1997 - Sept 2003
co-Founder and partner
Mediartis
Dec 1995 - Dec 1997
Dreyfus set a target of 50 sports team partners for the year 2020. At the end of the year, the company was able to sign 19 official partners to the Socio platform, including popular football teams FC Barcelona, Paris Saint-Germain and A.S. Roma, among others.
With COVID-19 restrictions preventing fan attendance at sports games, Dreyfus marketed fan tokenization as a way to drive virtual engagement in the sports industry, with many clubs launching fan tokens. The Chiliz founder also engineered a partnership with Binance Launchpool allowing partner clubs to introduce staking for their fan tokens.
Dreyfus plans to start 2021 with a $100,000 airdrop of Tether for fan token holders and other members of the Chiliz community. The Chiliz CEO also says other fan tokens will be listed on the exchange, with features like staking and nonfungible tokens coming to the platform. Utilizing fan tokens to drive engagement will also be a major focus point amid the growing social crypto-asset market.
With Chiliz recently announcing the launch of an A.C. Milan fan token, Dreyfus said that in 2021, the firm will "work harder than ever on our mission to fully establish Fan Tokens as the ultimate fan engagement tool and as a powerful new revenue generator for the sports industry.”
Specifically, this will include expanding into new sports, such as cricket and motorsports, as well as into pop culture projects in music and television. Chiliz also plans to open offices in Istanbul, Turkey, which proved to be a major market for the firm last year.
On his Facebook page, he added the following shows to the "Like" list:
- Versailles, la série
- The Leftovers
- Tyrant
- The Strain
- True Detective
- House of Cards
- Agents of S.H.I.E.L.D.
- Les Revenants
- Ray Donovan
- Masters of Sex
- Silicon Valley
- Poker Night in America
- New Girl
- Revenge
- Penny Dreadful
- Person of Interest
- TV Time Loves Game of Thrones
- Unforgettable
- Tolki Casts
- Sherlock
- Sinbad (2012)
- bref
- A Gifted Man
- Le Petit Journal
- TNT Drama
- Suits
- Bring FlashForward Back!
- An Idiot Abroad
- Terra Nova
- Shark Tank Malta
- MSG Networks
- How to Make It in America
- Modern Family
- Game Show Network
- Game of Thrones
- Heartland Poker Tour
- Family Guy
- Fringe
- Californication
- The Daily Show
- Entourage
