Alexander has more than 25 years of leadership experience from large global consumer goods companies. Before joining Pandora as CEO in 2019, he was the CEO at childcare company Britax. Prior to that, he headed Reckitt Benckiser’s North American business and held international leadership positions at Procter & Gamble.
He has worked in the US, Europe and Scandinavia and led strategic international expansions delivering strong revenue gains.
Alexander is Swedish and has a Bachelor in Business Administration from Växjo University, Sweden.
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