Anton Gorskikh

About company:

The company is part of the largest international network IPG Mediabrands of the advertising and communication holding Interpublic Group. More than 25 years of experience in the Russian advertising market and is part of the ADV group.

Initiative agency is one of the leading players in the Russian media market, has been operating in Russia since 1995 and is one of the leaders in terms of advertising purchases.

Initiative is part of the largest international group of companies IPG Mediabrands of the advertising and communication holding Interpublic Group, in Russia it is part of the ADV group.

Initiative provides a full range of services in the field of media planning and media buying: from the development of a communication strategy to its implementation and performance evaluation.

Clients: Unilever, Miratorg, Tele 2, Ehrmann, Bonduelle, etc.

About company

The Starcom media agency was founded in 2002. Starcom MediaVest Group (SMG) is one of the largest and best known agencies in the world of communications and consumer contact. Starcom specializes in providing a full-service strategic service in planning, procurement, negotiations, placement in the media and communication space.

Agency achievements:

• Starcom Mediavest Group Tops Recma Global Ranking
• Leader of the rating of media agencies AKAR
• "Media Network of the Year" at the Cannes Advertising Festival

The agency has awards from international competitions and festivals, emphasizing the status of a media agency: MIAF 2010 - two bronze medals in the media category, MIAF 2011 - 4 shortlists in the media category.

The agency's service portfolio includes strategic media planning and procurement, communications planning; use of direct response channels, the Internet and the digital sphere; as well as the implementation of event marketing and sponsorship programs in cultural, entertainment, gaming and sports events.

Clients include:

Avon, British American Tobacco, Coca-Cola, Mars, Western Union, Wrigley, Beeline, Procter & Gamble, Megafon, Kraft Foods, Novartis, Samsung, Heineken, Philip Morris, InTouch, Emirates, Now.Ru and others.

About company:

Today, the agency is part of Dentsu Group Russia, which ranks third in the Russian advertising market in terms of attracted budgets, as well as part of the international dentsu Russia network.

Dentsu X agency creates advertising ideas, develops strategies and media plans, implements special projects and digital campaigns in the field of finance, pharmaceuticals, automotive, high technology and everyday goods.

Dentsu X offers solutions for building integrated marketing communications - solutions that allow you to create and deliver messages that enhance communication.

Main types of services:

• Market research
• Strategic planning
• Development of creative concepts
• Creation of advertising and information materials
• media planning
• Production of video and audio advertising
• Media placement
• Analysis of the effectiveness of advertising companies
• The company also includes a full-cycle Internet agency Smart New Solutions.

The agency's works have received awards at various advertising festivals. Dentsu X is in the Top 15 largest agencies in the Russian market according to Sostav and AdIndex ratings.

Clients include:

Toyota, Lexus, Pandora, Lazurit, VTB24, SONY, Amway, YAMAHA, Bridgestone, ZIC, Efko, Finam, Toshiba, Hitachi, Berlin-Chemie, Nidan Soki, Unique Pharmaceuticals, Ingosstrakh, KitFinance, Pharmstandard, Nomos-Bank , Teva, Ministry of Agriculture of the Russian Federation, Masterpharm and others.

About company:

Media Instinct Group is a conventional name for a community of operationally independent and independently managed companies. Each company has its own specialization. Client agencies specialize in working with clients, media planning, strategy development. Buying agencies are focused on the consolidated purchase of advertising inventory from sellers and media providers.

A group of specialized agencies providing media services: strategic and tactical planning, media buying, research, analytics and comprehensive digital services.

Includes media agencies:

• Media Instinct,
• Air Media,
• Horizon,
• skytech,
• Media Pulse,
• Media Trust,
• white box,
• Compass Digital.

Among the clients:

PepsiCo, Wimm-Bill-Dann, Henkel, Ferrero, Schwarzkopf, Datsun, Carlsberg, Heinz, MediaMarkt, Bosch, Siemens, VISA, Levi's, HP, Renault, METRO, Nissan, SONY, Intel, McDonald's, FritoLay, Wrigley, Henkel, Campina, MegaFon, Paulig, BEKO, Euroset, IFD Kapital and others

Services

Agencies of the Optimum Media OMD Group offer a wide range of services in the field of communication and media planning, media services:

• Market research, data analysis
• Strategic media planning
• Optimization and Procurement
• Creation and implementation of non-standard media solutions and new communication channels (product placement, sponsorship, ambient media, digital projects, etc.)
• Marketing research, econometric modeling.

The OMD OM GROUP includes:

Independent agencies and departments that provide a range of services in the field of election, communication and media planning, media procurement, marketing and media research, development of implementation and new and non-standard media projects:

• OMD Optimum Media is a full-service marketing communications agency.
• OMD AMS is a full service media agency.
• OMD Davinci - strategic and tactical planning.
• OMD Resolution - expertise in the field of placements, services and digital production.
• M2M is a media service for companies from various business segments.
• MediaPlan is a full service media agency with core digital expertise.
• OMD Fuse - non-standard projects, sponsorship and projects in the field of sports and entertainment.
• EasyMedia is a full cycle marketing communications agency.
• Media Instinct Group is a group of specialized agencies (Media Instinct, Air Media, Horizon) specializing in media services: strategic and tactical planning, media buying, research.
• Regional Media Solutions - media planning and procurement in the regions.

About company

Most recently, Forrester named Carat a leader among global media agencies. It consistently ranks first in the world among media agencies with over 12,000 experts in over 100 countries. Carat provides an unrivaled opportunity to unleash real human insight to connect people and brands to create powerful and compelling media interfaces.

Carat is a Dentsu company. Together we are 40,000 people on five continents in 24 time zones who develop and provide the most effective solutions for brands, media and digital communications. We have been privileged to work with some of the most legendary and innovative brands in the world.

Carat Brand EQ Report

Carat's own research revealing the world's most emotionally intelligent brands in 2020. Carat polled 10,000 people in 10 markets about their perceptions of 48 global brands, revealing the strong relationship between brand emotional intelligence and business performance

Intelligence

• Founded in 1999.
• Second place in the Russian Federation in copper production.
• Headquarters - Verkhnyaya Pyshma (Sverdlovsk region).
• The holding includes more than 40 enterprises in Russia and abroad.
• The basis of the company is a closed technological chain for copper: from the extraction of raw materials to the production of finished products based on copper and its alloys.
• In addition to copper, they occupy a strong position in the market of zinc, lead and precious metals.
• The UMMC includes the second largest coal company in Russia, Kuzbassrazrezugol, with a production volume of 48 million tons of coal per year.
• > 80 thousand employees.
• 41 years is the average age of the staff.
• > 740 billion rubles - the total annual turnover of all enterprises of the company.
• up to 60 billion rubles - annual investments in the development of production.
• 3.5 billion rubles a year - investments in environmental protection measures.
• 5.5 billion rubles - the annual amount of funding for social programs and programs for the development of territories

Products

• copper cathodes;
• products from non-ferrous metals: copper rod, copper wire, electrolytic copper powder, powder products, rolled non-ferrous metals;
• precious metals: gold bullion, silver bullion, platinum group metal concentrate;
• chemical products: sulfuric acid, copper sulfate, nickel sulfate;
• metals: zinc in ingots, lead in ingots, technical selenium, technical tellurium, zinc-aluminum alloys, lead alloys, bronze, brass, zinc oxide;
• products for mechanical engineering: radiators, heaters, jacks;
• electrical products: cables, wires, cords;

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