Zhima Credit, also known as Sesame Credit, is a private credit scoring and loyalty program system developed by Ant Group, an affiliate of the Chinese Alibaba Group. It uses data from Alibaba's services to compile its score. Customers receive a score based on a variety of factors based on social media interactions and purchases carried out on Alibaba Group websites or paid for using its affiliate Ant Financial's Alipay mobile wallet. The rewards of having a high score include easier access to loans from Ant Financial and having a more trustworthy profile on e-commerce sites within the Alibaba Group.
History
Zhima Credit was introduced on 28 January 2015. to be the first credit agency in China to use a score system for individual users, using both online and offline information. It was developed when the People's Bank of China lifted the restrictions and let non-bank institutes conduct personal credit information operations.
Usage
Baihe.com, a Chinese matchmaking company, uses Zhima Credit data as part of its service.
Zhima Credit's scoring system is roughly modeled after FICO scoring in the United States and Schufa in Germany.
