Funding Round attributes
Uncover is a Brazilian startup founded in 2021 by Daniel Guinezi, Matheus Guinezi, Georges Boris, and Gilberto Vilar. The company specializes in Marketing Mix Modeling (MMM), offering a SaaS platform that centralizes marketing data from online and offline channels, including sources such as influencers and video platforms. Their technology uses predictive models to optimize advertising decisions. In March 2025, Uncover announced an extension of its seed round, raising USD 2.2 million. This investment was led by ABSeed and involved the participation of Luiz Felipe Barros, an executive with experience in AB InBev and Mercado Libre. With this capital injection, the startup has raised approximately $4 million since its inception.
The funds raised in this funding round are earmarked for several strategic objectives. Mainly, Uncover seeks to expand its operations in the Brazilian market, consolidating its leadership in the business segment and expanding its presence in the mid-market. The company also plans to expand its international presence as it has contracts in the United States and Colombia. In addition, the company plans to improve and develop new solutions within its platform, incorporating advanced technologies to offer a more complete service to its customers.
"The additional funding reinforces ABSeed’s confidence in Uncover’s thesis and strengthens our collaboration with a highly qualified team. Our goal is to consolidate our leadership in the business segment and expand into the mid-market", says Daniel Guinezi, co-executive director of Uncover.
The participation of investors such as ABSeed and Luiz Felipe Barros is significant for Uncover. ABSeed, by leading this investment round, reaffirms its confidence in the vision and potential of the startup. For his part, Luiz Felipe Barros' experience in renowned companies provides strategic value, knowledge, and connections that can facilitate the growth and expansion of Uncover in the market. These investments provide financial capital and a strategic backstop that can be crucial for the company's future success.
Uncover’s focus is on integrating and analyzing marketing data through its SaaS platform. Uses predictive modeling tools to analyze data from various sources, allowing companies to optimize their advertising investments and improve return on investment (ROI). The platform is able to handle data from both online and offline channels, including media traditionally difficult to measure such as influencers and video platforms. This allows Uncover customers to get a holistic view of their marketing strategies and make more informed decisions.
In 2024, monthly recurring revenue increased sixfold compared to the previous year, while the customer base quadrupled. The number of employees has also increased and the company serves 30 out of the 100 largest advertisers in Brazil. Its clients include Meta, TikTok, Unilever, Cogna and Casas Bahia.
Investor backing and the recent capital injection have a significant impact on Uncover and the market in general. For Uncover, this means an opportunity to accelerate its growth, improve its technology, and expand its reach in the Brazilian market and potentially in international markets. For the market, the consolidation of companies such as Uncover represents a breakthrough in how companies approach marketing and advertising, promoting greater efficiency and effectiveness in advertising strategies. In addition, the success of Uncover can serve as an inspiration for other startups in the marketing technology sector, fostering innovation and development in this area.
