Pay-per-click

Internet advertising model

Pay-per-click advertising is a digital marketing strategy in which advertisers pay platforms for each click on an advertisement.

Some of the most popular pay-per-click (PPC) platforms include search engine ad platforms such as Google Ads, Microsoft Ads, or Yandex Direct. In this model, advertisers bid for placements on certain search keywords or phrases.

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Sundar Pichai

Mountain View, CA

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