Chivas Regal

Chivas Brothers traces its origins back to Aberdeen in 1801, when John Forrest established a grocery and wine merchants, it being passed onto William Edward who was joined by James Chivas in 1838. Chivas Regal was first introduced as a 25-year-old luxury blend in 1909, and was soon a firm favourite in the USA.

Seeing its success, the Canadian drinks giant Seagram Co bought Chivas Brothers in 1949, adding Strathisla distillery at Keith to the organisation the following year. In 1957 a ‘sister’ distillery named Glen Keith was constructed close to Strathisla, while the Keith Bond was developed as a maturation and blending facility, gradually being expanded as time passed. Growth of whisky sales during the 1970s led Chivas to construct All-a-Bhainne and Braes of Glenlivet (now Braeval) distilleries to provide additional malt capacity.

In 1975 Seagram purchased Campbell Distilleries, which owned Aberlour, Glenallachie and Edradour distilleries, while the company also acquired The Glenlivet Distillers during 1978, bringing The Glenlivet, Glen Grant, Longmorn and Benriach distilleries into Chivas’ fold.

In 2001 Pernod Ricard and Diageo bought Seagram Spirts & Wine, with Pernod taking control of the Chivas Brothers Scotch whisky operations. Four years later, the Scotch whisky distilleries and brands of Allied Domecq were added to the Chivas portfolio, with Ballantine’s as the prize asset.

Today, Chivas Brothers is the second-largest Scotch whisky company after Diageo, and it officially opened its latest state-of-the-art malt distillery, Dalmunach, at Carron near the River Spey in June 2015.