Alex is passionate about making science easier for researchers and educators around the world by providing easy to use, high-quality software, and hardware. Fascinated by science and technology from a young age, Alex holds a Bachelor of Science in Computer Science from the University of Otago. Alex started his career as a web developer working on large eCommerce projects but later returned to university to study Marketing Management. Alex ran his own successful digital marketing agency before joining ADInstruments in 2014. Alex was previously the Head of Marketing, before taking on the CEO role in 2020.
Alex is an industry advisor and guest lecturer at the University of Otago School of Business and is a member of the New Zealand Institute of Directors. Originally from the UK, Alex has traveled extensively around the world and is now proud to call Dunedin, New Zealand home.
