Karo Makoyan

Respawn Entertainment, LLC is an American video game development studio founded by Jason West and Vince Zampella. West and Zampella previously co-founded Infinity Ward and created the Call of Duty franchise, where they were responsible for its development until 2010. The studio created the Titanfall first-person shooter series that debuted in 2014. Respawn was acquired by Electronic Arts on December 1, 2017. The studio developed the action-adventure game Star Wars Jedi: Fallen Order, which was released in November 2019, and the free-to-play battle royale game Apex Legends, released on February 4, 2019. Respawn developed Medal of Honor: Above and Beyond, which included in its bonus features the Academy Award-winning short documentary Colette.

Over time, the game's safe zone will reduce in size around a randomly-selected point on the map; players outside the safe zone take damage and may die if they do not reach the safe zone in time. This also confines squads to smaller spaces to force encounters. The last squad with any members left alive is crowned the "Apex Champions" of that match. Players who become knocked down in the course of a game can be revived by their squadmates. Should a player be killed completely, they can still be resurrected if their team member(s) collect their respawn banner, which appears at the place where they died, and bring it to one of several beacons on the island. The banner, however, must be collected within a time limit, before expiring and fully eliminating the player.[1]

Interface in Apex Legends

Season 9 introduced a new permanent mode named "Arena". In this mode, players form into three-player squads and fight against another squad in a 3v3 team deathmatch over a series of rounds to determine the winner of the match. Teams win when their team has at least 3 points and is 2 points ahead. Additionally, if a game should drag on to round 9 (where both teams have 4 points) a final sudden death round begins. Respawn stated this scoring system "prevents total blowout games from dragging on for too long" and also "lets more competitive games keep the heat going for longer".[8] Rather than skydiving onto the map and gathering equipment like in the battle royale mode, players spawn in a "shop" where they can purchase equipment and charges of their Legend's abilities using materials earned in the previous rounds to prepare for the next fight. This variation of the game borrows mechanics from other shooters such as Counter Strike and Valorant.[9] The mode is the first permanent deviation away from the battle royale format.

Anna Sorokin (Russian: Анна Сорокина; born 23 January 1991) is a convicted con artist and fraudster. Between 2013 and 2017, Sorokin pretended to be a wealthy heiress under the name Anna Delvey. In 2017, she was arrested after allegedly defrauding banks, hotels, and acquaintances in the United States for a total of $275,000. She was convicted in New York City of multiple counts of attempted grand larceny, larceny in the second degree, and theft of services in 2019. Netflix developed a television adaptation of her story entitled Inventing Anna, released in 2022. Sorokin is currently in the custody of the U.S. Immigration and Customs Enforcement.

Anna Wintour, in full Dame Anna Wintour, (born November 3, 1949, London, England), British editor who, as the longtime editor in chief (1988– ) of American Voguemagazine, became one of the most powerful figures in fashion.Wintour was the daughter of Charles Vere Wintour, who twice served as editor of London’s Evening Standard newspaper. She dropped out of North London Collegiate in 1966 and four years later became a fashion assistant for Harper’s & Queen magazine. After working as a fashion editor for a series of New York magazines, she served as editor (1986) of British Vogue and as editor (1987) of House & Garden, which she controversially relaunched in the United States as HG.

1.Digital Marketing

Digital-marketing is the direction of marketing, which involves the promotion of services and products through digital technologies used at all stages of interaction with consumers. It differs from Internet marketing in that it uses not only the World Wide Web, but also offline tools (smart gadgets, POS-terminals, etc.). Digital marketing services are particularly in demand in the B2B and B2C segments. The use of advanced digital capabilities allows you to reach a maximum number of target consumers and establish effective interaction with them, which ensures high performance of this approach.

2.The main tools of Digital Marketing

To the tools of digital marketing belong all the ways, means and activities that allow you to inform many people, to attract the attention of potential customers to the company, brand, service or product. More often several tools are used at the same time, allowing to cover a maximum target audience and achieve high efficiency of promotion. The list of tools used depends on the goals of the marketing campaign, the stage of its implementation, the characteristics of the target audience, the promoted product, etc. The main tools of digital marketing are the following.

Contextual advertising. It consists of placing ads (text, graphics and / or links) on the thematic sites.

SEO-promotion. Its purpose is to raise the advertiser's site in search by thematic requests, for which search optimization and others are carried out.

Banner Advertising. On the third thematic resources graphic banners with the offer of a product/service are placed.

Advertising windows. This is a way of online advertising, which involves showing pop-up advertising windows on the thematic areas.

Television advertising. It costs noticeably more expensive in comparison with Internet advertising, but allows to cover the maximum audience of different age groups.

Radio advertising. This is also quite expensive but effective way to bring your offer to a wide audience.

Native advertising. It consists in publishing "natural" materials (reviews, expert opinions, etc.) on third-party resources, pushing to purchase goods/services.

SMS mailings. Subscribers of cellular operators are sent advertising messages with an advertiser's offer.

QR-codes offline. This method is often practiced to motivate people to install applications or use other digital products or services.

Viral advertising. It involves the creation of content (often multimedia) with provocative content, so that users themselves will spread it online (share it on their blogs, with friends on social networks, etc.).

Digital marketing can also use other tools based on digital technology: from a promotional offer during the installation of programs to an e-mail newsletter or melodies used to keep callers on the line. Traditional tools such as newspapers or flyers, if they contain a QR code in the ad (i.e., involve the use of digital technology), are also digital marketing.

3.The main channels of Digital Marketing

Internet. This channel involves the use of any devices that have access to the global network: laptops, tablets, PCs, smartphones, etc. Within the framework of digital marketing, advertising is placed on the Internet (search, contextual, banner, teaser, etc.), diverse content is created for passive or viral promotion (videos, text articles, etc.), goods and services are promoted in social networks, expert opinions are published, and search engine optimization is performed.

Digital television. It gradually ousts analog TV from the market and becomes more and more integrated with the global network. The most common format for digital marketing on digital television is the creation of short videos broadcast during commercial breaks. In some cases, tickers and other features are also practiced.

Local networks. These include various local "associations" of computers. This may be a corporate network within one office, local networks in individual houses, city districts, etc. Through this channel is usually distributed advertising of goods and services, aimed at an audience with a clear geographical reference.

Mobile gadgets. These are cell phones, smartphones. The most common way to promote through mobile devices is to send SMS messages with an advertising offer. It can be carried out both on the client base (i.e., the numbers of people who have already used services or purchased goods from this company) and on independent sets of phones. Other tools such as WOW-calls, branded offers, advertising in third-party programs can be used through a mobile gadget channel.

"Smart" gadgets. This includes a variety of smart devices: watches, scales, fitness bracelets, etc., which have WI-FI connection to the Internet. For promotion, it is possible to use branding applications and other tools.

Interactive displays. They can be installed in the store fitting rooms, cafes and restaurants, on POS-terminals, charging machines, etc. Interactive displays also include digital banners installed for advertising purposes. Through this channel predominantly video clips are distributed. Actively used and popup advertising windows.

Digital-art. This channel involves the use of any works of art, which can be broadcast or created using modern digital technology. This can be graphics, electronic music, games, etc. The main way to promote with digital-art is the branding of works.

Social media. They are used to run viral ads, "independent" opinions and publications, discussions, creation and maintenance of thematic groups. Contextual or banner advertising can also be broadcast in social networks.

4. Investing in Digital Marketing

Promotion with the help of digital technology can be performed using various resources:

Paid - sites paid for by the client company. This can be contextual advertising, digital banner, etc.;

proprietary - platforms, which the company uses for free (for example, a page in a social network);

earned - these are communication channels that the company acquires as a result of its work (for example, users who distribute its viral video).

5. How to choose tools, channels and resources for Digital Marketing

Like other areas of marketing, promotion with the help of digital technology begins with competent analytics. It is necessary to collect and analyze the following basic data:

Parameters of the target audience. Age, gender, social status, region of residence, interests, etc. are important. This strongly depends on what kind of digital technologies are used by potential customers. For example, while a product for young people can be promoted via virtually any channel, goods and services intended for the older generation are better promoted via TV or traditional methods;

Characteristics of the product. For example, games or other programs are most often promoted with app branding, and products that are of interest to a wide range of people (e.g., weight loss products) are promoted with e-mail marketing.

Based on the analysis, channels and a set of tools are selected that will most effectively convey the offer to the target audience. Analytics should also be performed during the campaign in order to evaluate the effectiveness of certain tools and adjust the appropriate settings.