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User profile

Chris Nguyen

Ethereum, analytic philosophy, web developer.
Joined October 2018
Basic Attention TokenBasic Attention Token was edited byChris NguyenChris Nguyen
"Removed inaccurate people from list."
25 February, 2019 4:36 pm
People  (-6 rows) (-12 cells) (-187 characters)

Name
Role
Related Golden topics

Daniel González Sánchez

Founder

Enrique Enciso De León

Founder

Luz Yenira Tlacuilo Parra

Advisor

Manuel Quintana

Founder

Pedro Eduardo Sanchez Ledesma Gutierrez

Founder

Rafael Sanchez Varela

Advisor

Brave (web browser)Brave (web browser) was edited byChris NguyenChris Nguyen
"Added citation for future BAT Ads integration (Brave Ads)."
15 October, 2018 8:59 pm
Article

In a future release, Brave will integrate an opt-in "pay-to-surf" program ("Brave Ads" and Basic Attention Token) that will allow users to earn a share of ad revenue in crypto tokens for seeing privacy-respecting advertisements.

Brave (web browser)Brave (web browser) was edited byChris NguyenChris Nguyen
"Added citations. "
15 October, 2018 8:54 pm
Article  (+9 characters)

In addition to its privacy features, Brave offers Brave Payments, a contribution system that allows users to donate to websites and content creators on the web. Donations are kept anonymous via zero knowledge proof protocols and are denominated in a cryptocurrency token known as "Basic Attention Token". Until mid-late 2017, the system formerly used Bitcoin.

...

On desktop, Brave is a Chromium-based browser. In the past, Brave was an Electron application that featured a custom HTML, CSS and JavaScript front-end. The Electron-based architecture was developed by Brave as "Muon", intended to be a more secure fork of the Electron framework. However, in March 2018, Brave announced that it would be transitioning over to a full native, C++ Chromium front-end and abandoning its Muon architecture. The new native architecture would be named Brave-core.

...

Brave has invested in research to improve manually curated ad block lists with machine learning. The technology was initially published as "AdGraph".

People  (+5 rows) (+13 cells) (+121 characters)

Name
Role
Related Golden topics

Brendan Eich

CEO

Brian Bondy

CTO

Mark Pilgrim

Senior Software Engineer

Marshall Rose

Ledger Systems

Yan Zhu

Chief Security Officer

Companies  (+1 rows) (+4 cells) (+84 characters)

Company
CEO
Location
Products/Services

Brave Software

Brendan Eich

San Francisco, USA

Brave web browser, Basic Attention Token

Brave (web browser)Brave (web browser) was edited byChris NguyenChris Nguyen
"Formatting + added clarifications about BAT integration and privacy-respecting ads."
15 October, 2018 8:38 am
Article  (+173/-87 characters)

BraveBrave is aan open-source, privacy-focused web browser created by web pioneer Brendan Eich (CEO) and Brian Bondy (CTO) through Brave Software. Brave offers a handful of privacy features out of the box, including third-party ad and tracker blocking, fingerprinting protection, automatic HTTPS upgrades and Tor capabilities. Brave is officially available on Windows, MacOS, Linux, Android and iOS. Brave claims page load speeds up to 7x faster than competing browsers due to its native ad and tracker blocking technology.

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In a future release, Brave will integrate an opt-in "pay-to-surf" program ("Brave Ads" and Basic Attention Token) that will allow users to earn a share of ad revenue in crypto tokens for seeing privately-matchedprivacy-respecting advertisements.

...

The Brave web browser is co-developed alongside the Basic Attention Token digital advertising platform by Brave Software. The browser integrates the Basic Attention Token platform by allowing users to donate to websites and content creators in the platform's nativeeponymous cryptocurrency token, the Basic Attention Token.

...

In a future release, Brave will integrate Basic Attention Token's digital advertising platform, allowing users to opt into seeing ads in exchange for a share of ad revenue in a "pay-to-surf" model. Ad revenue shares will be denominated in BAT tokens and will accrue in the user's in-browser cryptocurrency wallet. Basic Attention Token's client-side ad technology allows for ad targeting without ever requiring users to reveal their data.

Brave (web browser)Brave (web browser) was edited byChris NguyenChris Nguyen
"Initial writeup. "
15 October, 2018 8:31 am
Article  (+2435 characters)

Brave is a privacy-focused web browser created by web pioneer Brendan Eich (CEO) and Brian Bondy (CTO) through Brave Software. Brave offers a handful of privacy features out of the box, including third-party ad and tracker blocking, fingerprinting protection, automatic HTTPS upgrades and Tor capabilities. Brave is officially available on Windows, MacOS, Linux, Android and iOS. Brave claims page load speeds up to 7x faster than competing browsers due to its native ad and tracker blocking technology.

In addition to its privacy features, Brave offers Brave Payments, a built-in contribution system that allows users to donate to websites and content creators on the web. Donations are kept anonymous via zero knowledge proof protocols and are denominated in a cryptocurrency token known as "Basic Attention Token". Until 2017, the system formerly used Bitcoin.

...

In a future release, Brave will integrate an opt-in "pay-to-surf" program ("Brave Ads" and Basic Attention Token) that will allow users to earn a share of ad revenue in crypto tokens for seeing privately-matched advertisements.

Technology

Desktop

On desktop, Brave is a Chromium-based browser. For most of its history, Brave was an Electron application that featured a custom HTML, CSS and JavaScript front-end. The Electron-based architecture was developed by Brave as "Muon", intended to be a more secure fork of the Electron framework. However, in March 2018, Brave announced that it would be transitioning over to a full native, C++ Chromium front-end and abandoning its Muon architecture. The new native architecture would be named Brave-core.

Basic Attention Token Integration

The Brave web browser is co-developed alongside the Basic Attention Token digital advertising platform by Brave Software. The browser integrates the Basic Attention Token platform by allowing users to donate to websites and content creators in the platform's native cryptocurrency token, the Basic Attention Token.

In a future release, Brave will integrate Basic Attention Token's digital advertising platform, allowing users to opt into seeing ads in exchange for a share of ad revenue in a "pay-to-surf" model. Ad revenue shares will be denominated in BAT tokens and will accrue in the user's in-browser cryptocurrency wallet.

Research

AdGraph

Brave has invested in research to improve manually curated ad block lists with machine learning. The technology was initially published as "AdGraph".

Infobox
Basic Attention TokenBasic Attention Token was edited byChris NguyenChris Nguyen
"Reformatting and added "Technology" section."
12 October, 2018 12:15 am
Article  (+1281/-280 characters)

The Basic Attention Token (BAT) platform is comprised of several components, including a self-serve ad platform (similar to Google AdWords) and a suite of attention-measurement algorithms and reward systems. Integration of BAT into an application involves integrating BAT Ads, a system that matches and displays ads to users based on locally stored data. BAT Ads's ad matchingtargeting is performed wholly on-device, obviating the need for third-party tracking.

...

...

Basic Attention Token's eponymous Ethereum-based utility token serves as the unit of account within the platform and is meant to value human attention:

1. Advertisers purchase advertising space and user attention on the platform using BAT tokens;

2. Publishers receive user contributions and advertising revenue in the form of BAT tokens;

...

3. Users will be paid in BAT for viewing BAT ads.

  1. Advertisers purchase advertising space and user attention on the platform using BAT tokens;
  2. Publishers receive user contributions and advertising revenue in the form of BAT tokens;
  3. Users will be paid in BAT for any ads they choose to view within the BAT network.
...

Technology

BAT is a client-side ad technology. All ad matching, targeting and delivery occurs on the client's device. Since ad matching and delivery occurs client-side, no user data collection or tracking is required.

Overview

  1. An advertiser launches an ad campaign on the self-serve ad platform, akin to Google Adwords. Payment is conducted in BAT tokens.
  2. The ad campaign (its description, format, links, creatives, duration and targeted demographics, etc.) is added to an ad catalog.
  3. The ad catalog is downloaded into a BAT-enabled application (such as the Brave browser).
  4. The app (Brave browser) uses local machine learning algorithms to match the user's browsing history and behavior with the contents of the ad catalog.
  5. Once a match is made, the application delivers the targeted ad to the user.
  6. If the user engages with the advertisement, they are rewarded a percentage of the gross ad spend for that advertisement.
...

...

...

Developers will be able to integrate BAT into their applications using a to-be-released BAT source development kit (SDK). Integrating BAT into a mobile application will be akin to integrating Google's AdMob, and will allow developers to monetize their applications by displaying advertisements to users.

Basic Attention TokenBasic Attention Token was edited byChris NguyenChris Nguyen
"Initial substantive submission."
12 October, 2018 12:06 am
Article  (+2206/-312 characters)

The Basic Attention Token (BAT) is an ERC20 token based on the Ethereum blockchain. The value of the token is based on user attention. Basic Attention Token was created by Brendan Eich (the creator of Javascript and co-founder of Mozilla and Firefox). 15% of the tokens have been assigned to the company Brave.

Basic Attention Token (BAT) is a digital advertising platform by Brendan Eich, creator of Javascript and co-founder of Mozilla and Firefox. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The BAT token is designed to correctly value and price user attention within the platform.

...

 

 

The Basic Attention Token (BAT) platform is comprised of several components, including a self-serve ad platform (similar to Google AdWords) and a suite of attention-measurement algorithms and reward systems. Integration of BAT into an application involves integrating BAT Ads, a system that matches and displays ads to users based on locally stored data. BAT Ads's ad matching is performed wholly on-device, obviating the need for third-party tracking.

In addition to providing ad revenue for publishers and application developers, BAT will share ad revenue with users.

Use of Ethereum-based token

Basic Attention Token's eponymous Ethereum-based utility token serves as the unit of account within the platform and is meant to value human attention:

1. Advertisers purchase advertising space and user attention on the platform using BAT tokens;

2. Publishers receive user contributions and advertising revenue in the form of BAT tokens;

3. Users will be paid in BAT for viewing BAT ads.

As a cryptocurrency, BAT tokens may be used to redeem rewards and services with participating merchants in the BAT ecosystem, or withdrawn from the platform and exchanged for other currencies.

Development with Brave

Basic Attention Token is developed alongside the Brave web browser by Brave Software. Brave will be the first application to integrate the BAT platform, allowing users to opt into ads in exchange for BAT tokens.

Brave Payments in Brave allows users to tip websites and content creators (like YouTubers and Twitch streamers) with BAT tokens, akin to patronage services like Patreon.

BAT Integration

Developers will be able to integrate BAT into their applications using a to-be-released BAT source development kit (SDK). Integrating BAT into a mobile application will be akin to integrating Google's AdMob.

People  (+3 rows) (+6 cells) (+90 characters)

Name
Role
Related Golden topics

Brendan Eich

Founder & CEO

Mark Pilgrim

Senior Software Engineer

Yan Zhu

Chief Security Officer

Companies  (+1 cells) (+40 characters)

Company
CEO
Location
Products/Services

Brave Software Inc.

Brendan Eich

San Francisco Bay Area

Brave web browser, Basic Attention Token

Infobox
Golden logo