Dipesh Rai

Many of the top exchanges who are hostingLaunch Initial Exchange offering ( IEOs) have different requirements that involve holding or using their own platform tokens in order to participate in the IEO. By creating this condition, exchanges create demand for their internal tokens, which increases its value.

As the name suggests, Initial Exchange Offering is performed on the platform of a cryptocurrency exchange. In IEO, a crypto exchange functions as a counterparty and seeks to raise funds on behalf of companies. Developers mint the tokens for startups and send them to exchange where investors can buy tokens.

IEOs require users/contributors to purchase the tokens by creating an account on the Exchange platform. The project team needs to meet and comply with the exchange's platform requirements to initiate token sales.

In IEO, the token sale is performed on the exchange platform. Therefore, do not forget to mention the exchange platform where you are going to launch the IEO project.

After the tokens are listed on the exchange platform, you can market the project to reach potential investors and gain traction. To promote the IEO project, you can run below-mentioned marketing activities.

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