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Andry Haryanto

ID4ID • Blitzscaled Product Strategy @Netflix's 10x growth • Co-founded @Urbanindo • Learned hustling @Hercules Capital
Joined February 2020
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BrandlessBrandless was edited byAndry Haryanto profile picture
Andry Haryanto
February 11, 2020 6:52 pm
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February 10, 2020

SoftBank-Backed Brandless shutters less than 2 years after SoftBank Group Corp.’s Vision Fund said it would invest $240 million in the startupcommitment.

The board said “the direct-to-consumer market is fiercely competitive and ultimately proved unsustainable for their business model.”

The Vision Fund paid out about $100 million of its promised investment into Brandless up front. But a promised second tranche never arrived as the company struggled to hit targets while building out its own warehouse and distribution network.

BrandlessBrandless was edited byAndry Haryanto profile picture
Andry Haryanto
"https://www.bloomberg.com/news/articles/2020-02-10/softbank-backed-brandless-shutters-less-2-years-after-investment"
February 11, 2020 7:47 am
Timeline  (+1 events) (+143 characters)

February 10, 2020

SoftBank-Backed Brandless shutters less than 2 years after SoftBank Group Corp.’s Vision Fund said it would invest $240 million in the startup.